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2016.07.18 09:54

Omni-Channel Branding

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In the digital economy, the omni-channel consumer expects everything to be readily available at his or her fingertips, and expects the overall brand experience to be similarly accessible. Omni-channel marketing offers marketers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point on their path to purchase. Omni-channel marketing is about how brand should re-imagine their engagement with the consumer so that it rises above siloed behavior, unlocks value across platforms, and delivers a more interactive brand experience. 

Key objectives of this workshop
• Redefine branding from the omni-channel perspective
• Review the digital landscape in the experience economy
• Discuss how to deliver a seamless and unified omni-channel brand experience
• Case study

在數碼經濟中,全方位渠道的消費者期望一切都唾手可得,包括整體的品牌體驗。「全渠道營銷」為營銷人員提供全面的方法,透過不同渠道及消費點向消費者發放更綜合的訊息。全渠道營銷關乎品牌如何重新想像與消費者之間的聯繫,使其超越獨立的行為、在不同的平台創造價值,帶來更互動的品牌體驗。

本研討會的主要目標
• 從全方位渠道的角度重新定義「品牌」
• 探討體驗經濟中的數碼形勢
• 討論如何提供無縫、統一的全方位渠道品牌體驗
• 案例分析

Speaker(s)

Daryl Choy, Director of WisdomBoom Ltd
Daryl comes with 20 years of marketing and management experience. He is the China partner of Joe Pine, the author of the experience economy, and one of the founders of a WeChat-based online university. He started with Swire as a management trainee before assuming various roles across a wide range of business sectors, including fast moving consumer goods, business and professional services, IT and telecommunications, and media and advertising. His responsibilities ranged the gamut from sales and marketing to management and human resources to learning and development. He has lived and worked in Mainland cities including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Zhengzhou. He has been a researcher in customer experience for more than 10 years. His research has received recognition from professors of Harvard and Northwestern.

Language

Cantonese

Date and Time

2016/07/28 15:00 to 17:45

Venue

Chamber Theatre, 22/F United Centre

Media

Closed to media

Enquiries

Vera So 
Tel: 28231280 
Email: vera@chamber.org.hk

Fee

Members @ HK$650
Non-Members @ HK$850
This event accepts Chamber Coupon (terms and conditions)
Members enjoy 30% discount with BOC HKGCC VISA Card

Notes

- Bookings will only be confirmed with full payment, on a first-come-first-served basis.
- Substitution is allowed with advanced notice while walk-ins will normally not be accepted.
- Please note that the Chamber reserves the right to decline any booking or cancel the event without explanation. In any such instance, the event fee will be returned in full.
- There will be no refund for attendees cancelling or not showing up for the event unless the cancellation request is made in writing at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$100 deduction, whichever is higher.
- Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons.
- The decision to accept or decline any bookings shall be at the sole discretion of the Chamber.

W160728KF.pdf


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